Rogue — Fashion Ecommerce Template
Rogue Fashion is an e-commerce brand that designs and sells premium adventure bags for modern explorers
(Client)
Rogue
(TIMELINE)
3 weeks
(SERVICES)
Copywriting
Framer development
UI/UX Design
(challenges)
With a mission to fuse utility with style, Rogue targets a new generation of nomads, creatives, and outdoor enthusiasts who demand gear that matches both their journeys and their aesthetics.
The adventure gear market is saturated with utilitarian products that prioritize function over form. Rogue saw an opportunity to stand apart by creating gear that is equally performance-driven and visually iconic, blending technical utility with modern fashion sensibilities.
(SOLUTION)
I designed a digital experience that reflects the spirit of Rogue: bold, durable, and inspiring.
https://rogue-fashion.framer.website
🔍 Discovery & Research
Target Audience:
Millennials and Gen Z (ages 18–35)
Digital nomads, creators, backpackers, and weekend warriors
Values: sustainability, aesthetic quality, performance gear, purpose-driven brands
Market Insights:
Rise in lifestyle-overlapping gear (bags that fit both nature & city life)
Strong demand for transparent brands with authentic storytelling
Mobile-first shopping behavior
(SOLUTION)
Key Features
Product Pages with specs
Story-Driven Sections like “Blogs & reviews” — featuring user-submitted travel stories tagged to motivate and convert customers.
Dynamic Ticker Banner A persistent scrolling banner at the top of the page announcing seasonal promos like "Summer Sale — 25% Off All Adventure Bags". It’s subtle yet effective, stays visible without interrupting the shopping experience, scrolls smoothly to draw attention without being obtrus ive, taps into urgency and encourages quicker checkouts during promotional windows
(SOLUTION)
Visual Language
Earthy, desaturated palette — grass, sand, rock, charcoal, terracotta
Grainy textures, handwritten accents, and interactive scroll animations
Typography: Bold serif titles paired with mono-style body text for a rugged/digital feel
(SOLUTION)
🧠 Brand Identity
Tagline: "Go Rogue. Come Back Changed."
Visuals feature real explorers, not models, in real locations
Tone of voice is confident, introspective, and a little rebellious
(SOLUTION)
You can check out the website here
(result)
40%
Conversion increased
2x
Recurring revenue
35%
Churn rate decreased
